The cooperation between bsurance and anybill is another example of the future of connected retail and offers end customers digital added value directly at the point of sale

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Munich/Regensburg — 01.09.2022. Bought a new laptop at an electronics store and kept the receipt well in the drawer? Perhaps the receipt will be needed for possible warranty or insurance cases. It's just stupid that the printed receipt gradually fades in the drawer and is therefore not suitable for warranty or insurance. Speaking of insurance: Did I actually take out insurance in case of damage to my laptop right at the time of purchase?

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These pain points and manual processes are often still commonplace today and yet such processes are becoming increasingly digital in order to increasingly avoid technology breaches. Whether it's digital offers, vouchers or loyalty cards: Consumers are increasingly being reached with digital touchpoints and motivated to buy, occasionally scan their products themselves even at the self-checkout checkout, like to pay by card or smartphone, per se also have fewer real touchpoints with retailers in connected retail and — wow — the digital customer journey is already breaking. Because what happens every day and happens all over the world every second: a receipt is printed out on environmentally harmful thermal paper and then often ends up in the trash.

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The cooperation between bsurance and anybill offers an excellent solution:

Because anybill delivers the digital receipt exactly where consumers expect it and bsurance makes insurance easy by giving bsurance consumers access to relevant and simple digital insurance products directly at the point of sale. How does integrated insurance work on the digital receipt? Embedded insurance companies are experiencing a megatrend in the world of digitization. Insurance is offered in a package with other products or services (see Handelsblatt 2021). In conjunction with the digital receipt, this means that tailor-made insurance policies appear directly on the digital receipt in combination with the purchase details. Consumers therefore have the digital receipt and also the additional insurance in one place. The digital receipt is less likely to be lost than the printed document and, in the event of damage, the receipt and insurance are easy to find in combination.

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bsurance offers a range of digital B2B2C insurance solutions that can be adapted for any service or product and are embedded directly at the point of sale. In doing so, bsurance connects people with the right insurance product directly where they need them — i.e. at the POS or directly on the digital receipt.

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Embedded insurances also offer numerous benefits:

Customer trust is strengthened by making insurance more readily available and perfectly tailored to individual needs. The basis is integration into an existing customer relationship and thus a smooth and cost-effective customer approach, short time to market and seamless, digital and therefore faster claims management, including settlement. In addition, bsurance maintains that when insurance is offered for sale directly at the POS in a simple and tailor-made manner, this leads to significantly higher transactions and a unique growth opportunity for companies.

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Alexandra Lüke, CPO at anybill, about the cooperation with bsurance:

“Embedded insurance, as made possible by bsurance, is an example of how the digital receipt for connected retail in the future has become an integral part of. Insurance digitally directly on the digital receipt — that is the future of retail. We are delighted to be partnering with bsurance. ”

anybill is delighted to be working with bsurance and looks forward to the future of connected retail.

anybill stands for partnerships — because we are convinced that we are better together.

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Lorenz Gräff, CEO of bsurance, about embedded insurance at the point of sale:

“The digitization of insurance in line with people's daily life events is one of our most important driving forces. The ability of anybill to completely digitize cash receipts not only creates an advantage in terms of protecting our environment, but also ensures seamless integration of all necessary information into the digital world of consumers.

The partnership between anybill and bsurance combines the two technical platforms in such a way that optimal insurance coverage can be taken out completely digitally at the right time and in the right context. ”

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About bsurance

bsurance is headquartered in Vienna and currently employs more than 30 people. The company is currently active in Germany, Austria, Spain, Italy, the Netherlands, Belgium, France and Slovakia and its presence is constantly expanding with new and existing partners. The company's strategic partners include Allianz, AXA and UNIQA, and key customers include Refurbed, Cashpresso, Kika, Leiner and Playbrush.

In 2019, bsurance received 4 million euros in venture capital to expand into other European markets.

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