Why digital receipts are essential for retail media strategies

Digital document services as
strategic growth driver
for retail media

CUSTOMER IDENTIFICATION
🎯
Digital documents provide the data basis for individually identifying users and thus analyzing customer behavior
REAL TIME DATA COLLECTION
📊
In contrast to paper receipts, digital receipts enable instant data collection and analysis
DETAILED TRANSACTION DATA
📲
Digital receipts capture detailed purchase information and provide insights into customer preferences and buying patterns

What does this partnership mean for you as a trading company?

We help you turn (real-time) data into valuable insights, optimize advertising strategies and increase your sales. Thanks to existing integrations with numerous cash register systems, you can implement retail media strategies faster and more cost-effectively.

Anybill & retail media tools Support together

Die utilization of document data in Retail Media enables real-time validation of campaigns based on real purchase data
Detailed purchase data support the creation of refined customer segments to deliver personalized advertising content
Purchase pattern analyses show ways to offer additional products and increase the Ø shopping cart value

Download our white paper The download includes:

Practical examples of successful retail media strategies
Valuable insights from first-party data
Market potential and trends in retail media

By submitting the form, I confirm that I have the Privacy statement I have read and agree to the processing of my personal data by techreach GmbH for the stated purposes. I can withdraw my consent to this at any time by e-mail.

Thank you so much! You are now being redirected to the white paper.
Input failed!
FAQ

Frequently asked questions about retail media and digital receipts

What is retail media and why is it important?

Retail media refers to the use of advertising platforms run by retailers to place targeted ads. It is particularly effective as it reaches the customer directly in their purchasing process.

What are the benefits of retail media for retailers?

Retailers can create an additional revenue stream through retail media based on their first-party data. It also strengthens customer loyalty and enables targeted advertising measures.

How does retail media differ from traditional advertising?

Retail media uses retailers' customer data to display targeted and personalized advertising, while traditional advertising is usually more widely distributed.

Which channels are used in retail media?

Retail media includes digital channels such as onsite and offsite advertising, apps, newsletters and, increasingly, digital receipts.

How does the partnership between anybill and retailmediatools support my company?

With our expertise, we help you turn data into valuable insights, optimize your advertising strategies and increase your sales. Thanks to existing integrations with numerous cash register systems, you can implement retail media strategies faster and more cost-effectively. Start now and take your retail media strategies to the next level!

What data do I receive from digital receipts?

Digital receipts provide detailed transaction data, including items, prices, time, and purchase channel. This data enables you to analyze the behavior of your customers across channels and personalize marketing measures.

What are the benefits of digital receipts for retail media?

Digital receipts provide comprehensive first-party data that provides the following benefits:
• Improved targeting options
• Real-time optimization of advertising campaigns
• Personalized customer approach
• Accurate performance measurement and better attribution models
• Increased cross-selling and upselling potential

Can I use the solution without major technical adjustments?

Yes - thanks to the existing integration with many cash register systems, the solution is immediately ready for use without the need for additional technical adjustments. This reduces your costs and significantly shortens implementation time.