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Customer segmentation also works without a data science team. This article presents four proven methods, from RFM analysis to value-based segmentation, that retailers use to target their customers and get more out of their data.

Retail Analytics ROI at a glance: This business case shows how retailers increase sales, reduce costs and often amortize their investment after just a few months through data-based decisions.

Artificial intelligence is changing retail, but not always in the way headlines suggest. Discover five real-world use cases that help retailers analyze transaction data, improve assortments, and drive smarter decisions.

A practical guide to first-party data in retail. Learn how to collect, analyze, and use customer data under GDPR while building trust and better insights.

Brick-and-mortar retail is approaching a turning point. Seven key developments show how retailers can use POS data, assortments, campaigns, and retail media more effectively in 2026 and what actions they can start taking today.

The shopping cart analysis shows which products customers buy together. The article explains methods, key figures and practical examples and shows how stationary retailers use transaction data to optimize product ranges and increase cross-selling.