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19.11.2024

Eintracht Frankfurt focuses on digitization and sustainability in fan shops: Cooperation with anybill enables digital receipt

Frankfurt/Main. Eintracht Frankfurt is increasingly digitizing transactions in all official fan shops. As a technical partner, anybill has been supporting the implementation of the digital receipt since December 2023.

The introduction of the digital receipt is marked by a progressive approach to customers. The seamless integration of the proven cash register system into anybill's digital platform opens up not only efficient and legally compliant checkout processes, but also new communication and marketing opportunities for personalized campaigns and offers.

The digital receipt also supports the club's company-wide ESG strategy by significantly reducing paper consumption and thus making a concrete contribution to environmental protection. In addition, customer “paperwork” is a thing of the past; the digital receipt can simply be scanned using a QR code if required.

Philipp Reschke, responsible board member of Eintracht Frankfurt Fußball AG, says: “Working with anybill not only enables us to introduce the digital receipt, but also creates new perspectives in terms of sustainability and customer communication.

Lea Frank, Co-Founder & CEO of anybill, emphasizes: “The collaboration with Eintracht Frankfurt is a prime example of how digital receipts can go far beyond the mere transaction process. We are looking forward to developing innovative measures together with Eintracht Frankfurt and thus creating further customer benefits through interaction.”

About Eintracht Frankfurt Fußball AG:

Eintracht Frankfurt stands for passion, diversity and emotions. As one of the most innovative clubs in the Bundesliga, the club pursues central goals of profitability, digitization and sustainability. With four official fan shops in Frankfurt and two partner fan shops in Fulda and Wetzlar, Eintracht Frankfurt also offers nationwide stationary shopping opportunities for fans.

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