Whitepaper
Benefit of digital receipts
The valuable customer touchpoint directly at the point of sale
A joint-venture of anybill and the German Institute for Consumer Informatics
Abstract
Digital receipts have been the talk of the town ever since it became compulsory to issue receipts in Germany. In addition to reducing the use of environmentally harmful thermal paper, this technology also creates new interfaces between customers and retailers. These can be used for greater digitization and an enhanced customer experience.
Against this background, this white paper looks at the perspectives of the various stakeholders, architectures, and possible value-added services to enhance the customer experience, but also to optimize retail processes.
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